About

We built the room we couldn't find.

2A Mastermind is a peer advisory board for firearms, tactical, and outdoor business owners. It exists because every other room either doesn't speak the language or is trying to sell you something.

Why this exists

We've sat in masterminds. The format works. What doesn't work is spending half your hot seat explaining what an FFL is, or sitting in a free group where the host is always one post away from a pitch.

Meanwhile the businesses we work with fight the same fights alone: ad accounts restricted with no appeal, processors that drop them on a Friday, email platforms that won't carry their list. In this industry those aren't rookie mistakes. They're the operating environment.

So we built a room around that reality. Owner-operators past the survival phase, vetted by revenue and time in business, hosted on infrastructure we own, with real numbers shared and kept in the room.

Not a course. Not a Facebook group. Not a funnel.

What we bring to the table

01

Audits from inside the vertical

The 30-point Growth Readiness Audit wasn't pulled from a generic marketing checklist. It comes from direct audits of suppressor makers, DTC gear brands, and retailers in this industry, and the failure patterns that kept showing up.

02

The spend is already running

Zeroed In runs paid media and email for firearms and tactical brands. Nobody publishes marketing and growth benchmarks for this vertical. We can, because the numbers come from work that's already happening.

03

Fluent in what gets you banned

Meta ad policy, sweepstakes law, processor risk, FFL and NFA constraints. The things that get a generic marketer's client shut down are the baseline here, not an edge case.

The agency wall

Yes, one of us runs a marketing agency. That's the biggest reason to be skeptical of a room like this, so here's exactly how it's handled.

01

No pitching, including ours

No member, host, or guest sells from inside the room. That includes us. One strike and you're out.

02

Membership is never a sales lead

Nothing you say in a session is ever used to contact you about agency services. It's written into the member charter.

03

One disclosed, standing rate

If a member wants Zeroed In's help outside the room, there's a published member rate, stated up front at signup. Nobody has to guess whether they're being worked.

04

Operators lead the room

Hot seats are driven by members who've built what you're building. The host keeps time and keeps it honest. Nobody lectures.

Who's behind it

Two guys in the shooting world and the business world who saw the state of things and knew there was a better way.

Co-founder

Brian Lelli

Founder of Zeroed In Marketing, a paid media and email agency built for firearms, tactical, and restricted-industry brands. Spends his days inside the ad accounts, email programs, and compliance problems this room exists to solve.

Book with Brian

Co-founder

Chris Watkins

Chris took his forward-thinking mindset into the NFA product space and created a wildly successful program that's actively transforming hundreds of 2A businesses. With all his time spent helping these companies grow; he saw a large gap in the market for a group like this to exist. He's one guy you WANT in your corner.

Book with Chris

See where you stand first.

Thirty systems, five minutes, and an honest rating. It's the same starting point every conversation with us begins from.

Take the Growth Readiness Audit

Not ready for the audit? Email us at ops@2amastermind.com